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Hard Rock Sports is the sportsbook arm of the online casino of the same name. Hard Rock Sportsbook is available to residents and visitors to the great state of New Jersey.
Hard Rock launched the online sportsbook on Jan. 26. In doing so, it joined a crowd of other sportsbooks in the New Jersey market. The sportsbook is fully integrated within the Hard Rock online casino. As a result, players have a shared wallet that they can use at both the casino and sportsbook.
The good news is that players at Hard Rock can take advantage of promotions across the site. So, sports bettors may find themselves eligible for bonuses usually reserved for online casino patrons.
Of course, the entire Hard Rock operation is new to the New Jersey market. Hard Rock Atlantic City only opened its doors to the public in July 2018, setting up shop in the remodeled Trump Taj Mahal. So far, Hard Rock AC has been the more successful of the two casinos that opened last year; the other is Ocean Resort. The land-based casino has risen to claim second place for market share, trailing only market leader Borgata Casino.
Though the Hard Rock online sportsbook is still struggling to find its niche, that’s unlikely to last given the incredible brand name recognition.